Age of the Rebrand: Italy’s New Badge and Football’s Design Direction

The new year may only be a few days old, but Italy’s football federation, the Federazione Italia Giuoco Calcio (FIGC), has already revealed its new logo. In fact, it’s launched two: the federation's new logo appeared back in October, but the latest reveal is of significant greater interest since it will be worn by the Italian national team on its shirts. “We’re ready for the future,” claimed FIGC president Gabriele Gravina at the brand launch, perhaps not speaking for everyone.