Essays James Campbell Taylor Essays James Campbell Taylor

Age of the Rebrand: Italy’s New Badge and Football’s Design Direction

The new year may only be a few days old, but Italy’s football federation, the Federazione Italia Giuoco Calcio (FIGC), has already revealed its new logo. In fact, it’s launched two: the federation's new logo appeared back in October, but the latest reveal is of significant greater interest since it will be worn by the Italian national team on its shirts. “We’re ready for the future,” claimed FIGC president Gabriele Gravina at the brand launch, perhaps not speaking for everyone.

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One World Alex Brotherton One World Alex Brotherton

Vedi Napoli E Poi Muori

We continue our exploration in the Quartieri Spagnoli, Naples’ Spanish Quarter. It’s a gritty residential area offering a glimpse into traditional Neapolitan life, worlds away from the flashy high-street shops of Via Toledo just a few hundred metres away. Any available wall space is adorned by street art much of which is, predictably, of Dios.

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